Animatic - By Danny and Dom

We story-boarded a list of ideas that we had and drew them out as in what shots we wanted, what scenes and the way these would be presented.

Danny done the animatic video on final cut pro but taking pictures of the storyboard and then editing them to an animated video so it move in time with the song - Young Blood by The Naked and Famous. The problems we had with this were that the drawings did not come up brilliantly against the white paper and were quite faint therefore it was hard to see what was being shown.

There would also be a lot more cuts and transitions in the actual music video but it was not plausible to get these all fitted in. A lot of the shots also wont exactly be planned in a sense as when we begin filming we will decide on doing shots we had not planned - going with our gut feeling on what we feel looks good etc. So when for example we have sown the band from a long shot , within this would be a series of close ups from different angles focusing on different things but this will change without a doubt during the editing so it is almost impossible to plan everything already before we have started filming, although we can get a rough idea.

Equipment - By Matt and Dom

Time Managment - By Luke

I made a Gantt Chart for a number of certain tasks which we had to complete in order to speed up our research and planning process after our pitch. Our pitch as a whole went down rather successfully with a few changes needed to be made which can be seen in the post 'Pitch 1'.


These tasks above were mainly in order to see what steps we are going to take in the production of our music video and the necessary research needed in order for the filming to go smoothly. By taking pictures of potential locations and costumes we can decide as a team what is best for the video and whether it would go with the direction we are wanting for it to go in - the indie alternative market.

By splitting the tasks up evenly between our group we can each focus on different aspects and give much more detailed analysis as opposed to having to do everything individually which would surely result in a lack of research for out video as a whole. Some posts we can do ourselves as we can put our own personal opinions in such as clothing and how the band should look - because then this way we have lots of ideas which can then be deliberated upon as a group. There is a wider choice and more options that way.

Risk Assessments - By Luke

Young Blood - Lyrics

We're all young and naive still
We require certain skill
The motive changes like the wind
Hard to control when it begins
The bittersweet between my teeth
Trying to find the in-between
Fall back in love eventually
Yeah yeah yeah yeah

Can't help myself but count the flaws
Claw my way out through these walls
One temporary escape
Feel it start to permeate

We lie beneath the stars at night
Our hands gripping each other tight

You keep my secrets hope to die
Promises, swear them to the sky

The bittersweet between my teeth
Trying to find the in-between
Fall back in love eventually
Yeah yeah yeah yeah

As it withers
Brittle it shakes
Can you whisper
As it crumbles and breaks
As you shiver
Count up all your mistakes
Pair of forgivers
Let go before it's too late
Can you whisper
Can you whisper
Can you whisper
Can you whisper

The bittersweet between my teeth
Trying to find the in-between
Fall back in love eventually
Yeah yeah yeah yeah
The bittersweet between my teeth
Trying to find the in-between
Fall back in love eventually
Yeah yeah yeah yeah
 
I believe that this song represents the fear and sorrow that can come from growing older. It suggests that whilst people grow they try to understand themselves and the world around them but have to forget the bad aspects with drinking, smoking etc as they are unfulfilled. Life is still bittersweet. We are young, but we are sad.


This feeling is shown by using a school/teen feeling through out the song. "Can't help but think of all the flaws, Claw my way out of these walls". You get the feeling that there are so many things wrong with you and your school, you just want to leave it. The song shows an escape in looking up to the stars at night and taking your mind off you and your issues which aren't really that important in the greater scheme of things. The bittersweet is the feeling that it's supposed to be a great time when you are young and beautiful, but it's also the most depressing stressful part of life(Will he/she go out with you? Will you make the team? Are you going to get good grades? Not to mention how tired you always were and are your friends trusting and good or will they turn on you? that's what makes school/youth bittersweet.

 Their is truth to the words of the song.  When we are young we are still naive.  With freedom and youth comes experience and leaving our youth for adulthood requires his experience, skill and wisdom.  The need to become an adult happens virtually overnight and once the process begins their is no turning back.  The bittersweet may be the looking back at youth and wishing you had accomplished or experienced more or lament the idea of leaving youth altogether.  There is difficulty in this transition and the strife sends people to seek refuge in some sort of middle ground they reference to be " in-betweens" in the song.

Clothing Ideas For The Music Video - By Luke

As the song that we have chosen is to of the indie electronica genre, the clothing and styling of the band members is absolutely crucial to how the band will be portrayed to the public.

The main focus for us is to create a typical indie band and to try and keep strictly to indie styled clothing and hair styles etc. This will prove difficult but if done correctly it will give us the star image that we want to give the band. This is seen in our research as most artists have an iconic look which not only attracts a fan base but also reflects their persona. A key example of this is the band 'Kiss' who consistently wear leather with their black and white face paint - giving them their identity.
Recently we have been searching the internet for different sort of outfits for the band members to wear and we decided on the lead singer, as she is a female that she should wear a typical floral type dress for the performance part of the video, here are some ideas;

When researching what makes an indie outfit we looked at a selection of blogs and websites such as googling 'How to dress indie?' - sites such as 'WikiHow' came in very useful as there are lots of tips that we can use to enhance our own knowledge that we have already. The research sort of already confirmed the image we had in our heads of what 'indie' actually is but we could just get a better insight through the experts advice. We could then go away onto websites (below) with our new knowledge. The key thing to remember was that indie literally means 'independant' therefore we have a lot of flexibility and options

Florence Welch is a fashion icon and we can use her example to see what makes a unique female music artist as our lead singer as mentioned is a girl and we want her to stand out in the music video - by creating a qwerky alter-ego we can achieve this look. 
Florence usually performs in flowing dresses which contrast against her hair colour. Because she has such a distinctive hair colour and style, she compliments it and almost highlights it as her identity even further. Even when she is dressed casually as you can see, she dresses with independence and this reflects her personality.




This little slideshow shows some of the ideas that we have had from looking at fashion websites such as; Topshop, Urban Outfitters, ASOS etc. and google images. As a group we may need to purchase a the perfect outfit for the lead singer. We want to portray her as a fashionista, leading the way for other people to follow. In this case, she needs to stand out as being a unique individual who does not neccessarily follow any trends - she sets them herself. This being said, the style needs to be in keeping with the indie feel of the music video otherwise the two elements of music and fashion will not compliment each other. They need to show what direction we are heading in.

The other narrative based part of the video is going to be slightly different, as its going to be lots of different groups of people doing lots of different activities, the clothing will be tailored to who the people are and what they are doing in the scene that they are in for example, in the camping scene, all the actors will be dressed up warm around a camp fire wearing jumpers in sleeping bags etc, in the scene thats in the field it will be the same sort of attire that they were wearing during the performance.

We decided that the males in the performance part of the video will be wearing clothes that represent the indie genre also, for this we also looked into fashion website for the males like; Topman, Urban outfitters etc. Here are some examples of what we are looking for.....although some have hipster/electronica elements fitting into groups such as Scenester kids.

Make your own slideshow with music at Animoto.

Styles that I personally like are the bright and vibrant AZTEC ones. This is actually very in fashion at this present moment in time with the winter season. You can see these styles appearing in a lot of retail stores...it is the idea of patterns and bold colours being put onto a piece of clothing. It makes a big statement and has 'indie connotations'. When looking at websites this was a prominent theme. Also a lot of people at our age of 17/18 have started to settle into this Aztec niche market and if adults in bands are wearing this style they do look much more young and almost appear more creative and exciting.

The band Spector are good examples of making bright colours look qwerky and quite trendy. Normally it is common to think you stand out in a bad way but they have their own unique style and star image. Their style I think opitimizes them. Thry are normally seen with tie-dye shirts in yellows, reds, blues and various other colours. It separates them from the crowd and also highlights this fashion revolution.  I think that the clothing item of a shirt looks smart yet can be made casual at the same time - looking rather effortlessly cool.

Bands like Foals have the common look of skinny jeans and short sleeve shirts - shown in the Balloons video. It gives a summery feel despite the fact that we will be shooting our video in the middle of the winter period. They look tailored, especially with button down collars as these give the look a more casual appearance. Foals provide a contrast to Spector as they are more often seen in pastel coloured shirts as opposed to a variety of vivid colours.