Target Audience

 In order to get a good understanding of what and who our target audience will be, we decided to interview variety of different people above you can see the videos of the people we interviewed. There are also pictures of each individual and an explanation to each piece of there style. The videos were edited by myself and the pictures were labeled by a colleague in my group, Luke Chance. While we did this the other members of the group went about working on the brief.

We, as a group decided that the most appropriate target audience would be the 'The Indie Scenesters'. the definitions of the variety of groups that are about are on UK tribes  'UKtribes.com'. The definition of Indie Scenesters on this website is 'The Indie Scenester still likes to be ahead of the game when it comes to discovering new music. They still can’t quite shake off the skinny jeans though'.
   
Fashion is important for this group and tend to not wear mainstream outfits instead choose to be different and stand out.

 

 

Topman is a very popular shop between indie tribes as it offers a wide selection of alternative clothes. denim shirts, striped t-shirts, baggy tops and vintage looking out wear are all very popular within this group and top man can provide them all. Above you can see a image that I have taken from the Topman website it shows a model wearing cloths typical associated with indie  Scenesters. It is also common for them to roll up there sleeves ans short and long sleeved shirts as well and rolling up the bottom of there trousers to show the ankles. common footwear worn would be Van's, boat shoes, desert boots and espadrilles. Commonly associated with the indie is the 'Old Man' look also called 'Vintage' where many people wear striped and patterned jumpers and shirts with colors such as beige being very popular. and knit wear often is worn.  Although baggy jumpers and tops are popular skinny clothes are also extremely popular and very common with skinny jeans a must for all indie 'wannabes'.




Top shop is the equivalent of Topman except for women. It again offers a wide variety of cloths in the indie style and to the left you can see a model showing one of the outfits typically found in this shop. the women style tends to contain a wide variety of light colors with light pink, light blue and beige all being common in there outfits.


However Topman and Topshop both also offers a assortment of cloths for people with a less extreme sense of fashion such as plain polo shirts, jumpers, suits, skirts and dresses.


Music is also extremely important as is how you tell the difference between the true indies and the ones who just try to be. Music is like a religion and there are rules to it, they do not like music that is in the charts or what is extremely overplayed. Instead they listen to bands such as 'Bombay Bicycle club' and 'Kasabian'.