How effective is the combination of your main product and
ancillary tasks?
I believe that not only are both our music video and digi pak high quality but also have a very professional finish, this therefor means that it has a strong house style throughout. The use of colour is one of the main parts of this and we have used it effectively within the music video and also the digi pak.
The key area in which the main product and ancillary tasks combine is within the use of bright colours. it can be clearly seen in the way we choose the outfits and included the colour powder scene. This is then transferred to the ancillary task in the use of the coloured food dye.
We did some research by asking people if they felt that the three products (video, album cover and advert) could realistically be related to the same artist. the feedback was positive with most people saying that they could see a correlation between the three. The theme of youth was said to be evident throughout with the 'modern' and 'fun' style that we used to create them.
For a band it is important to a wide variety of media to advertise there work, with this in mind it is evident that we have created a realistic and professional single that could be released to the public.
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